Social media managers balance a lot of hats and more than most clients realize daily. Although you can see the tangible results from managing a social media account, such as organic growth and content/scheduling, there are a lot of other behind-the-scenes work that has to be accomplished by plugging the content into Smarter Queue or any other platform.

First, what exactly is a social media manager?

They are the powerful punch that delivers a brand’s message on each platform the client’s audience is hanging out. A social media manager is fluent in the social lingo and is extremely active in staying with the current trends.

You can assume a social media manager is all of these things:

  1. Hashtag queen. Knowing when, how, and where to use these are key to success, especially on Instagram. Not sure, check out the ultimate hashtag handbook here.
  2. Has a keen eye for where your ideal client hangs out.
  3. Super organized and efficient. There is no way to fly by the seat of your pants in social media. The scene is constantly evolving and a plan with clearly identified goals is needed.
  4. Customer service orientated. Authentic engagement and responses is key when building a client’s reputation on social media.

Here are some of the behind the scenes tasks your social media manager works on for each brand and client:

  • Preparing editorial calendars and planning content weeks or even months ahead.
  • Researching and staying informed with the newest social media trends.
  • Analyzing social media analytics this provides tangible data to know what is and is not working.
  • Reviewing, revamping and adjusting strategies – this should be completed at least every six months.
  • Organic reach, engagement, and following. Organic and the “right” audience only!
  • Curating content – you should not just be posting your own content, share relevant news, tips, videos, quotes that resonate with your audience.
  • Graphics, photography, editing images. Social media is all visual, so having photos and images on-brand is necessary.
Social media managers bring a powerful wheelhouse of knowledge and tools to expand a client’s… Click To Tweet

So there you have it.. Pretty much all you need to know in order to outsource your social media from your business to a social media manager.

Have you thought about working with a social media manager to uplevel your business? What other questions do you have about a possible partnership? Want to know more, schedule a call with me here.