In part one of this series, we discussed why visual marketing is integral to your social media strategy and how a brand board can create consistency on all of your platforms. Your brand voice is just as important.

In part two of this series, we discussed how building a brand voice and staying authentic is a foundation block of your social media strategy.

In part three of this series, we discussed why consistency is key to build trust with your social media.

Here’s the biggie (and sometimes a time-suck) posting consistently on each platform. What we’ve talked about how you get people to find you. But how do you get them to stick around?

social media branding audit scheduling content

Being active on your social channels is key to attracting people, building a reputation, gaining followers and growing your community.

Posting consistently relates to growth.

To start off, it’s good to know what the definition of “active” is. In terms of posting it’s:

  • 2-3 x a day on Facebook
  • 5-10 x a day on Twitter
  • 1 x a day on LinkedIn
  • 1-2 x a day on Google+
  • 50-100 pins on Pinterest
  • 1-2 x a day on Instagram

This is your starting point. Then, to make yourself even more visible, you want to create a posting schedule that’s specific to you. Forget the general times – you want to post content when you know your readers are going to be online. When you know your readers are going to see it.

But remember – you’re not just on social media to post content. You’re there to interact with others. You’re there to build relationships.
Every day on social media you should:
– Have conversations with people on Twitter
– Comment on blog posts
– Take part in discussions in Facebook groups other than your own group
– Comment on Instagram photos
And so on – and more than once a day! If you’re active, people will start to notice. It’s as simple as that.

Are you confused on how to determine a posting strategy for your business? A full social media audit will create a cohesive plan that will outline the do’s and don’ts for your business. Click here to learn more.

What are your favorite social media platforms? Share your links below!